★★★★★ 4.8/5 | 25.000+ Reviews!

25 YEARS ANNIVERSARY SALE

SALE ENDS TODAY! | UP TO 70% OFF!

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Two-Piece Sets

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RIVIERA | Summer Co-ord Set

RIVIERA | Summer Co-ord Set

RIVIERA | Summer Co-ord Set

£44.95
Sale price  £44.95 Regular price  £150.00
Iva | Elegant Beaded Three-Piece Set

Iva | Elegant Beaded Three-Piece Set

Iva | Elegant Beaded Three-Piece Set

£54.95
Sale price  £54.95 Regular price  £185.00
Carmella | Comfortable Two-Piece Set

Carmella | Comfortable Two-Piece Set

Carmella | Comfortable Two-Piece Set

£54.95
Sale price  £54.95 Regular price  £185.00
BAYLOR | Summer Co-ord Set

BAYLOR | Summer Co-ord Set

BAYLOR | Summer Co-ord Set

£44.95
Sale price  £44.95 Regular price  £150.00

Effortless Elegance

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Fiora | Romantic Vintage Rose Puff Sleeve Maxi Dress

Fiora | Romantic Vintage Rose Puff Sleeve Maxi Dress

Fiora | Romantic Vintage Rose Puff Sleeve Maxi Dress

£44.95
Sale price  £44.95 Regular price  £150.00
Aurora | Relaxed Beige Sleeveless Wide-Leg Co-Ord Set

Aurora | Relaxed Beige Sleeveless Wide-Leg Co-Ord Set

Aurora | Relaxed Beige Sleeveless Wide-Leg Co-Ord Set

£44.95
Sale price  £44.95 Regular price  £150.00
Emma™ | Elegant 3-Piece Set

Emma™ | Elegant 3-Piece Set

Emma™ | Elegant 3-Piece Set

£39.95
Sale price  £39.95 Regular price  £135.00
Serena — Elegant Floral Chiffon Halter Maxi Dress

Serena — Elegant Floral Chiffon Halter Maxi Dress

Serena — Elegant Floral Chiffon Halter Maxi Dress

£39.95
Sale price  £39.95 Regular price  £135.00
Anniversary Sale
Maxi Pleated Chiffon Dress in Mint Green with Floral Print for Women

Anniversary Sale

Dresses (Bestsellers)
Abigail™ - Maxi Dress with Dazzling Floral Print

Dresses (Bestsellers)

T-shirts & Tees
ELAYNE™ – Chic V-Neck Crop Top

T-shirts & Tees

Midi Dresses
FREYJA™ – Classic V-Neck Dress

Midi Dresses

TRUSTED BY THOUSANDS IN THE UK

Over 19.650+ customers across the UK trust us for clothing and footwear that combines comfort with effortless style. Each item in our collection is selected to help you look good and feel even better, no matter the occasion.

Blouses & Shirts

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JINKY™ - Stylish Lightweight Crochet Top

JINKY™ - Stylish Lightweight Crochet Top

JINKY™ - Stylish Lightweight Crochet Top

£39.95
Sale price  £39.95 Regular price  £100.00
KATHRYN™ – Casual Lightweight Button V Neck Tunic Blouse

KATHRYN™ – Casual Lightweight Button V Neck Tunic Blouse

KATHRYN™ – Casual Lightweight Button V Neck Tunic Blouse

£39.95
Sale price  £39.95 Regular price  £100.00
WREN™ – Cutout Round Neck Knit Top

WREN™ – Cutout Round Neck Knit Top

WREN™ – Cutout Round Neck Knit Top

£43.95
Sale price  £43.95 Regular price  £110.00
COVE™ – Breezy Crochet Batwing Top

COVE™ – Breezy Crochet Batwing Top

COVE™ – Breezy Crochet Batwing Top

£43.95
Sale price  £43.95 Regular price  £110.00

T-shirts & Tees

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ELAYNE™ – Chic V-Neck Crop Top

ELAYNE™ – Chic V-Neck Crop Top

ELAYNE™ – Chic V-Neck Crop Top

£34.95
Sale price  £34.95 Regular price  £115.00
TALIE™ – Cute & Comfy Bow Tee

TALIE™ – Cute & Comfy Bow Tee

TALIE™ – Cute & Comfy Bow Tee

£39.95
Sale price  £39.95 Regular price  £135.00
CASSIA™ – Relaxed Fit Crop Tee

CASSIA™ – Relaxed Fit Crop Tee

CASSIA™ – Relaxed Fit Crop Tee

£39.95
Sale price  £39.95 Regular price  £135.00
HOLLIE™ - Casual Crew Neck Loose Fit T-Shirt (3-Pack)

HOLLIE™ - Casual Crew Neck Loose Fit T-Shirt (3-Pack)

HOLLIE™ - Casual Crew Neck Loose Fit T-Shirt (3-Pack)

£43.95
Sale price  £43.95 Regular price  £110.00

25 YEARS OF MAKING WOMEN FEEL BEAUTIFUL
Ruby & Ivy London has been family-owned and operated with one clear purpose — helping our customers move through life more comfortably. We carefully select every pair of shoes, sandals, and piece of clothing in our collection, focusing on quality materials and practical design. What began as a passion project has evolved into a trusted name across the UK, serving a growing community of customers who value comfort without compromise.

Jewellery

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Turquoise Mosaic Teardrop Gold Earrings

Turquoise Mosaic Teardrop Gold Earrings

Turquoise Mosaic Teardrop Gold Earrings

£29.95
Sale price  £29.95 Regular price  £100.00
ROMY™ - Crystal Drop Earrings in Gold and Silver

ROMY™ - Crystal Drop Earrings in Gold and Silver

ROMY™ - Crystal Drop Earrings in Gold and Silver

£24.95
Sale price  £24.95 Regular price  £50.00
CLARITA™ - Elegant Zirconia Earrings in Gold

CLARITA™ - Elegant Zirconia Earrings in Gold

CLARITA™ - Elegant Zirconia Earrings in Gold

£24.95
Sale price  £24.95 Regular price  £50.00
MONIQUE™ - Elegant Magnetic Copper Bangle

MONIQUE™ - Elegant Magnetic Copper Bangle

MONIQUE™ - Elegant Magnetic Copper Bangle

£39.95
Sale price  £39.95 Regular price  £100.00
Best Sellers
Emma | Draped V-Neck Evening Maxi Dress

Best Sellers

Anniversary Sale
Maxi Pleated Chiffon Dress in Mint Green with Floral Print for Women

Anniversary Sale

FREE DELIVERY

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

30 Day Money Back Guarantee

TRUSTED BY THOUSANDS ACROSS THE UK

★★★★

Ordered on a Tuesday evening and it was on my doorstep Thursday morning. Beautifully packaged and the tracking updates were reassuring throughout.

Claire W.
Claire W.
Manchester - 34 day ago
★★★★★


Finally found a shop that actually delivers what the photos promise. The fabric quality on my blouse was even better in person soft, well-fitted, and true to size. Will be back for the summer collection.

Margaret A.
Margaret A.
London - 11 day ago
★★★★


Placed my order late Friday night, arrived Monday afternoon. Didn't expect that over a weekend! The dress was wrapped so carefully, felt like opening a little gift. Absolutely love it.

Sarah M.
Sarah M.
Birmingham - 44 day ago
★★★★★


Third time ordering and the experience keeps getting better. Sizing is consistent, delivery is fast, and the pieces always look exactly as shown. My go-to for anything to do with my wardrobe now.

Carol R.
Carol R.
Liverpool - 5 day ago

FAQs

How do I choose the right size for me?

We recommend checking our detailed size chart, available on each product page. If you’re between sizes or unsure, it’s usually best to go one size up for comfort.

Can I return the item(s)?

Of course! Whether the fit isn’t quite right or you’ve simply changed your mind, you have 30 days from delivery to return or exchange your item. Our Customer Care team is here to assist you every step of the way.

How can I track my order?

Once your order has been dispatched, you’ll receive a confirmation email with a tracking number.

You can easily track your parcel by entering this number on our Track Your Order page or by checking your order details.

Are my payment details secure?

Absolutely. All payments are processed through a secure checkout system with SSL encryption.

Your information is fully protected, and we never store your payment details.