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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.
"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Ruby & Ivy London
✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.
✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.
✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.
✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.
✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.
✔ Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.
Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.
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At Ruby & Ivy London, your experience matters to us just as much as the products we offer. Whether you have a question about your order, need help with a return, or would like to know more about our collection, our support team is here to assist you.
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100% Happiness guarantee
We want you to love every purchase from Ruby & Ivy London. If for any reason your order doesn't meet your expectations, you have a full 30 days from the date of delivery to return it for a complete refund — no questions asked.
The process is simple and stress-free. Just contact our support team, and we'll guide you through each step. Whether the fit isn't quite right, the style doesn't suit you, or you've simply changed your mind, we're here to make returns easy and hassle-free.
Your satisfaction is our top priority. We've helped thousands of customers across the UK find pieces they love, and if something doesn't work out, we'll make it right. That's our commitment to you — straightforward service, fair policies, and a shopping experience you can trust from start to finish.
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25 YEARS OF MAKING WOMEN FEEL BEAUTIFUL
Ruby & Ivy London has been family-owned and operated with one clear purpose — helping our customers move through life more comfortably. We carefully select every pair of shoes, sandals, and piece of clothing in our collection, focusing on quality materials and practical design. What began as a passion project has evolved into a trusted name across the UK, serving a growing community of customers who value comfort without compromise.
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30 DAYS RETURN POLICY
30 Day Money Back Guarantee



