Skip to product information
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
4.6 | 4820+ Reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

£49.95
Regular price  £165.00 Sale price  £49.95
Save 70%
Delivery Icon
Free Home Delivery via Royal Mail
Timer Icon
Offer expires at 11:59 PM
Guarantee Icon
30 Day Money Back Guarantee
Color
Size
Low in stock — few pieces left!
Payment methods

    UPDATE

    Due to high demand during our Anniversary Sale, only 3 remain at the current price. If you can still press “ADD TO CART,” the product is available. If not, we sincerely apologise.

    Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

    "I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Ruby & Ivy London

    Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

    Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

    Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

    3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

    Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

    Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

    Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

    FAST & FREE SHIPPING

    Your order is important to us, and we are here to guide you through the entire process. 

    If you have any questions, our friendly team at info@rubyandivylondon.com is always here to help.

    24/7 Customer Service

    At Ruby & Ivy London, your experience matters to us just as much as the products we offer. Whether you have a question about your order, need help with a return, or would like to know more about our collection, our support team is here to assist you.

    You can reach us at any time through the contact form or by emailing info@rubyandivylondon.com. We aim to respond as quickly as possible, because your satisfaction is always our priority.

    100% Happiness guarantee

    We want you to love every purchase from Ruby & Ivy London. If for any reason your order doesn't meet your expectations, you have a full 30 days from the date of delivery to return it for a complete refund — no questions asked.

    The process is simple and stress-free. Just contact our support team, and we'll guide you through each step. Whether the fit isn't quite right, the style doesn't suit you, or you've simply changed your mind, we're here to make returns easy and hassle-free.

    Your satisfaction is our top priority. We've helped thousands of customers across the UK find pieces they love, and if something doesn't work out, we'll make it right. That's our commitment to you — straightforward service, fair policies, and a shopping experience you can trust from start to finish.

    COMBINE AND GET UP TO 10% EXTRA OFF

    100% Money-Back Guarantee
    At Ruby & Ivy London, we stand by the quality of our products. That’s why we offer a 100% Money-Back Guarantee

    TRUSTED BY THOUSANDS ACROSS THE UK

    ★★★★

    Third time ordering and the experience keeps getting better. Sizing is consistent, delivery is fast, and the pieces always look exactly as shown. My go-to for anything to do with my wardrobe now.

    Claire W.
    Claire W.
    Manchester - 34 day ago
    ★★★★★

    Finally found a shop that actually delivers what the photos promise. The fabric quality on my blouse was even better in person soft, well-fitted, and true to size. Will be back for the summer collection.

    Margaret A.
    Margaret A.
    London- 11 day ago
    ★★★★

    Placed my order late Friday night, arrived Monday afternoon. Didn't expect that over a weekend! The dress was wrapped so carefully, felt like opening a little gift. Absolutely love it.

    Sarah M.
    Sarah M.
    Birmingham - 44 day ago
    ★★★★★

    Ordered on a Tuesday evening and it was on my doorstep Thursday morning. Beautifully packaged and the tracking updates were reassuring throughout.

    Carol R.
    Carol R.
    Liverpool - 5 day ago

    25 YEARS OF MAKING WOMEN FEEL BEAUTIFUL
    Ruby & Ivy London has been family-owned and operated with one clear purpose — helping our customers move through life more comfortably. We carefully select every pair of shoes, sandals, and piece of clothing in our collection, focusing on quality materials and practical design. What began as a passion project has evolved into a trusted name across the UK, serving a growing community of customers who value comfort without compromise.

    FREE DELIVERY

    We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

    CUSTOMER SERVICE

    Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

    30 DAYS RETURN POLICY

    30 Day Money Back Guarantee