100% Money-Back Guarantee
At Ruby & Ivy London, we stand by the quality of our products. That’s why we offer a 100% Money-Back Guarantee
Josette | Ruffle V-Neck Maxi Dress
The dress you throw on when you want to look like you have it all figured out.
No buttons. No zippers. No decisions. Just a deep V with a ruffle cascade that does all the styling for you — feminine without fuss, relaxed without looking like you gave up. The Josette falls to the mid-calf in a lightweight blend — loose enough to breathe in all day, with side pockets that make it genuinely livable. Stack a few necklaces, slip on sandals, and you're done. Completely, effortlessly done.
✔ Ruffle V-Neckline — cascading flutter detail that frames the décolletage and adds movement without structure. The detail that makes this dress memorable.
✔ Flutter Cap Sleeves — just enough sleeve to feel dressed. Just enough open to feel free.
✔ Relaxed Maxi Silhouette — mid-calf length, A-line shape, loose through the body. Flatters every figure without asking anything of it.
✔ Soft Blend — breathable and naturally textured. The kind of fabric that stays cool from morning to evening in warm weather and gets better with every wear. Fully opaque — no slip or underlayer needed.
✔ Side Pockets — deep and functional. Because a dress without pockets is a missed opportunity.
✔ Easy Care — machine wash gentle, cold water, hang to dry. As a soff blend it wrinkles significantly less — hang after wear and it smooths out naturally. No ironing needed.
✔ Fit Note — the Josette runs small. Size up 1-2 sizes for the best fit. If you’re normally a Small, order a Medium or Large. Petite frames — size up at least one size.
✔ Eight Solid Colorways — white, black, sage green, gray, red, blue, brown, yellow. One for every mood and every season.
The women who know always come back for another color.
The dress that looks intentional and feels like freedom.
FAST & FREE SHIPPING
Your order is important to us, and we are here to guide you through the entire process.
If you have any questions, our friendly team at info@rubyandivylondon.com is always here to help.
24/7 Customer Service
At Ruby & Ivy London, your experience matters to us just as much as the products we offer. Whether you have a question about your order, need help with a return, or would like to know more about our collection, our support team is here to assist you.
You can reach us at any time through the contact form or by emailing info@rubyandivylondon.com. We aim to respond as quickly as possible, because your satisfaction is always our priority.
100% Happiness guarantee
We want you to love every purchase from Ruby & Ivy London. If for any reason your order doesn't meet your expectations, you have a full 30 days from the date of delivery to return it for a complete refund — no questions asked.
The process is simple and stress-free. Just contact our support team, and we'll guide you through each step. Whether the fit isn't quite right, the style doesn't suit you, or you've simply changed your mind, we're here to make returns easy and hassle-free.
Your satisfaction is our top priority. We've helped thousands of customers across the UK find pieces they love, and if something doesn't work out, we'll make it right. That's our commitment to you — straightforward service, fair policies, and a shopping experience you can trust from start to finish.
COMBINE AND GET UP TO 10% EXTRA OFF
25 YEARS OF MAKING WOMEN FEEL BEAUTIFUL
Ruby & Ivy London has been family-owned and operated with one clear purpose — helping our customers move through life more comfortably. We carefully select every pair of shoes, sandals, and piece of clothing in our collection, focusing on quality materials and practical design. What began as a passion project has evolved into a trusted name across the UK, serving a growing community of customers who value comfort without compromise.
FREE DELIVERY
We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.
CUSTOMER SERVICE
Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!
30 DAYS RETURN POLICY
30 Day Money Back Guarantee



